Shoi was set up in 2011 as a result of an innate passion and an urge to create textiles that are aesthetically delightful. The products are rooted to tradition and yet are befitting to the urban chic woman. The underlying concept of the brand is an amalgam of rich Indian textile traditions and a modern sensibility. The crisp product range can be aptly called "timeless classics" in context to the wardrobe options for the woman of substance in the city! Be a part of our weavers and their stories.