Shoi is founded by Pallav Chandra, a Textile Designer who graduated from National Institute of Design, Ahmedabad in 1982. After more than 25 years in the corporate world he used all his teaching and passion to return to what had first attracted him towards the textile world - Indian handlooms and handicrafts. Under his design and management skill, Shoi will soon celebrate her tenth year of business.
Shoi serves not only as a platform for spreading awareness on Indian handicrafts but also helps create a platform for women and men alike to help sustain themselves along with the art. Pallav has helped in the set up of weaving clusters (units) throughout the country with his extensive knowledge in the craft. His love for reading and comprehending knowledge has also led to NID publishing his work on the weavers of Bengal - "Tangail Sarees of Bengal" which can be found at https://www.amazon.co.uk/Tangail-Sarees-Bengal-Pallab-Chandra/dp/6000049854.
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