Shoi was set up in 2011 as a result of an innate passion and an urge to create textiles that are aesthetically delightful. The products are rooted to tradition and yet are befitting to the urban chic woman. The underlying concept of the brand is an amalgam of rich Indian textile traditions and a modern sensibility. The crisp product range can be aptly called "timeless classics" in context to the wardrobe options for the woman of substance in the city! The techniques used are seasoned craft practices, harmonious textile patterns and colors that suit any tastefully combined ensemble.

A plethora of hand block printed, handloom woven designs are done on stoles, scarves, sarees, home and lifestyle products. SHOI is an effort from the heart to revive, refresh and reinvent the rich textile traditions that are losing their significance in the urban marketplace.

A plethora of hand block printed, handloom woven designs are done on stoles, scarves, sarees, home and lifestyle products. SHOI is an effort from the heart to revive, refresh and reinvent the rich textile traditions that are losing their significance in the urban marketplace.

More about our founder here.